BlanX – Testing out their whitening toothpastes range

BlanX whitening toothpaste on a bathroom sink - Pure White, Glossy White and Fresh White

I absolutely loathe my teeth. Some people are blessed with perfect smiles, alas, I am not one of them. So, naturally I was super excited when BlanX offered me the chance to try out their range of whitening toothpastes.

The range of BlanX whitening toothpastes

I was kindly sent three different tubes of BlanX whitening toothpaste to try. Pure white, glossy white and fresh white.

They all tell you on their boxes that they all have “Arctic Lichens” and I must confess I didn’t know what that was. I asked my fiancé, who didn’t know either. We Googled it and I’m still none the wiser as to what it really is.. but from what I read I believe it’s some kind of good fungus? It sounds good, whatever it is. Anything that can help my teeth out sounds good to me though.

BlanX whitening toothpastes are all free of peroxides too, which is good to know. They all say they are non-abrasive too, and have enzymes which breakdown and remove stains, helping to whiten teeth.


The toothpastes are all packaged in these shiny, colourful, high quality cardboard boxes.

Their boxes have a cool “BlanXometer” built into them. If you carefully dismantle the cardboard, you are able to punch out a little guide which you can place over your teeth to measure the whiteness of them. I’ve never seen anything like that with a toothpaste before, so I thought that was pretty neat.

BlanX whitening toothpastes out of the box

I really like their tubes. The BlanX whitening toothpastes can stand up easily on their lids and are really sturdy. The tube they come in reminds me more of a hand cream tube than a toothpaste tube and I like that they stand out from the crowd like that.

The toothpaste is really easy to squeeze out and they feel really nice to hold. They feel good quality and look pretty stylish. (As much as a toothpaste can be stylish, I suppose.)

Pure white looks pure white as it comes out of the tube too. While glossy white is a pretty glittery white and fresh white is a really bold blue colour. I was really expecting them all to be white for some reason. It’s nice that they all have their own distinct colour though.

BlanX whitening toothpastes out of the box and on the bathroom sink. Pure white, glossy white and fresh white.

Price point

I found all three of these BlanX whitening toothpastes on Superdrug and on the Boots website for around the same price. It seems they retail at around £6 per tube.

They are pretty pricey, for a toothpaste, but I believe that the quality is worth it.

Taste of BlanX whitening toothpastes

They all have a distinct taste. The taste isn’t necessarily bad, but it’s not my most favourite tasting toothpaste either.. but I can overlook that when a toothpaste does what it claims.

Pure white tastes a lot like when you rinse your mouth with the stuff they give you in the plastic cup at the dentist. You know the taste I mean?

Glossy white tastes a little similar, but slightly better.. but with more of an aftertaste.

Fresh white is the interesting one. It’s the nicest tasting. However, do you remember when you were a kid and they made you take that blue tablet that would show up all the plaque on your teeth to try to scare you into brushing more? The fresh white one reminds me of that, because it coats your teeth and tongue in the brightest blue. But it tastes nice and leaves your breath really fresh.

Do they really make your teeth whiter?

I think they do. I noticed a slight improvement in the whiteness of my teeth.

My teeth are absolutely destroyed, through a combination of not looking after them when I was younger, acid erosion and just generally not winning the genetic lottery when it comes to how my teeth are. So, on the parts of my teeth where there is still enamel I can see a difference.

If, like me, you have the dentin exposed (the yellow underneath the enamel).. then that is just always going to be yellow and there’s not really going to be much of an improvement there sadly.

Final thoughts

I guess the only way you can know if these work for you is by trying them out for yourself, so I recommend giving them a go and seeing what you think.

They do get a thumbs up from me though, but if I carry on using them I will have to use my usual brand in conjunction with these.. since I have super sensitive teeth and these don’t cater towards that. But for whitening properties, they are fantastic.

Let me know if you’ve tried any of the BlanX range before or if you plan to in the future in the comments below. I love hearing from you guys. ♥

I was gifted these in exchange for a review. All images and opinions, however, are my own.


  1. June 19, 2018 / 4:45 pm

    I’ve seen these in the shops and wondered if they actually worked. The packaging is really simple and stylish. I agree, it’s worth paying a bit more of quality. It’s great that you noticed a difference. I’m tempted to give it a try too! Thanks for sharing 💖 xx

    Bexa |

    • merkitty
      June 19, 2018 / 10:52 pm

      Thank you so much for reading. I hope if you decide to give them a go that you notice a difference too. ❤

  2. June 20, 2018 / 7:19 am

    I’m very fussy about my toothpaste. I tried a few in the past that made my teeth feel strange. Amazingly that happened with expensive toothpaste, and the cheaper one is the one that I agree with. But, I would love to try one that can actually whiten my teeth. I drink a lot of coffee and it shows.

    • merkitty
      June 20, 2018 / 3:45 pm

      I think the one most geared towards helping with staining is the glossy white one as it has micro particles in it. Thanks for coming by and commenting ❤

  3. June 28, 2018 / 10:55 am

    I’d do anything to get whiter teeth (besides avoiding paying £500 to get them done professionally… I could save up for years but i’m more scared about having sensitive teeth afterwards. worst pain ever!). I’ve tried Blanx before but i didn’t realise they had different types within their toothpaste range. I always fall for teeth whitening products, so I’ll definitely take a look next time I’m in Boots/Superdrug! xxx

    • merkitty
      June 28, 2018 / 4:21 pm

      I don’t blame you.. I have sensitive teeth and it’s the worst! If you try BlanX again, I hope it works out for you ♥

    • merkitty
      June 30, 2018 / 4:22 pm

      They do! Thanks for saying you like the tiles. ♥

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